Order entry for distributors
Stop rekeying orders
into your ERP.
ChannelFlex reads every inbound PO, email, and PDF, matches each line to your catalog, and drafts a clean sales order for your team to approve, including the long-tail orders EDI and portals never caught.
See it in action
Every line read, matched, and validated.
ChannelFlex reads inbound requests, matches every line to your catalog, and hands your rep a clean order to approve. The source document stays one click away, and the sales order writes back to your ERP.
(775) 555-0142
2280 Glendale Ave Ste 14
Reno, NV 89502-7740
SOURCE
LINE ITEMS
| Description | Req | Avail | UOM | SKU |
|---|---|---|---|---|
| 1/2" EMT conduit, 10 ft65000091 | 50 | 1240 | EA | EMT-050-10 |
| 3/4" EMT coupling, set-screw65021140 | 100 | 860 | EA | CPL-075-SS |
| 1/2" EMT connector, steel65018022 | 50 | 415 | EA | CON-050-SS |
| P1000 strut channel, 10 ft galvATK-P1000 | 24 | 318 | EA | STR-1000-G10 |
| 3/8"-16 spring nut, zincATK-SN38 | 200 | 4100 | BX | SPN-038-ZN |
| 1/2" beam clamp, malleable55120050 | 40 | 175 | EA | BMC-050-MI |
OUTPUT
2280 Glendale Ave Ste 14
Reno, NV 89502
Ph: (775) 555-0142
ORDER
1450 Kettle Run Rd
Bensalem, PA 19020
2280 Glendale Ave Ste 14
Reno, NV 89502
| Ln | Qty | Product Code / Description | Price | Net Amt |
|---|---|---|---|---|
| 1 | 50 | 650000911/2 IN EMT CONDUIT 10FT STEEL | 8.74 | 437.00 |
| 2 | 100 | 650211403/4 EMT COUPLING SET SCREW STL | 0.92 | 92.00 |
| 3 | 50 | 650180221/2 EMT CONNECTOR STEEL SS | 0.68 | 34.00 |
| 4 | 24 | ATK-P1000P1000 STRUT CHANNEL 10FT GALV | 19.40 | 465.60 |
| 5 | 200 | ATK-SN383/8-16 SPRING NUT ZINC | 0.48 | 96.00 |
| 6 | 40 | 551200501/2 BEAM CLAMP MALLEABLE IRON | 1.86 | 74.40 |
| 7 | 6 | WIR-12BK5#12 THHN STR BLACK 500FT RL | 64.20 | 385.20 |
| 8 | 30 | 720004184IN SQUARE BOX 2-1/8 DEEP | 2.34 | 70.20 |
| 10 | 25 | 380044121/2 LIQUIDTIGHT CONN STRAIGHT | 1.92 | 48.00 |
| 11 | 100 | 650330753/4 CONDUIT STRAP 2-HOLE STL | 0.41 | 41.00 |
| 12 | 20 | 499202002IN PVC CONDUIT SCH40 10FT | 11.62 | 232.40 |
| 14 | 500 | FAS-1032#10-32 COMBO MACH SCREW ZINC | 0.06 | 30.00 |
| 15 | 12 | CHM-WPL-QWIRE PULLING LUBE 1 QUART | 7.83 | 93.96 |
The bottleneck
Every order gets keyed in by hand.
A 100-line PO lands as an email, a PDF, or a spreadsheet, and every line gets read and typed into the ERP by hand. It is slow, it is where errors slip in, and it caps how many orders your team can take on.
EDI doesn't cover the long tail
Even mature EDI programs still process the majority of inbound order volume by hand. That is the gap: the email and PDF orders nobody automated.
Every customer orders differently
One sends a clean Excel with a header row. The next sends a screenshot. The next, free text in the email body. Each one needs a person to read and interpret it.
Manual entry is where errors hide
Wrong SKU, wrong quantity, wrong price. Nobody catches it until the customer calls, and by then the account is already at risk.
Why ChannelFlex
Order automation that complements your stack. It doesn't replace it.
Fills the gap EDI leaves
EDI keeps your largest partners. The portal handles customers who want to log in. ChannelFlex handles everything else, where most inbound volume actually lives.
Sits between inbox and ERP
Everything downstream of the order keeps running exactly as it does today. No rip-and-replace.
Start where it hurts
Repetitive POs from established customers: lots of lines, customer-specific numbers, forty minutes of typing and no judgment value.
Processing real orders in 2 to 4 weeks
AI-native, not a six-month per-customer template build. If a vendor quotes months, ask what they are actually doing in that time.
Questions
Still have questions?
EDI keeps handling your largest, most sophisticated partners. Automated PO processing fills in everywhere else: the email and PDF orders that still get keyed by hand, which at most distributors is the majority of inbound volume.
No. It sits between the inbox and the ERP. Orders that used to require a person to read, interpret, and key get converted into structured ERP entries automatically.
Start with the orders your senior CSRs hate: repetitive POs from established customers with lots of line items and customer-specific part numbers. Keep engineered-to-order and allocation parts with a rep for now.
Modern AI-native systems should be processing real orders within two to four weeks of starting.
See ChannelFlex run a real order live.
A 30-minute demo. See exactly how it fits your quoting and order setup.